I've been vegetarian (99% vegan food intake) for five years, and the main reason I regularly buy so few of these products is that most of them are absurdly expensive, and most of the ones that aren't are not very nice to eat.

Also turned off by gimmicks clearly not aimed at me, such as 'beetroot blood', and other nonsense.

I don't know whether the economy-of-scale issues are what make these products so expensive, or whether the manufacturers were rubbing their hands together at a possible inroad into a wealthy 'hipster' market, and priced their wares accordingly.

I do know that the prices have to come down before I will even start experimenting with some of these offerings. Right now I have zero motivation to 'treat myself' by trying an overpriced vegan burger that is too expensive to become a regular purchase.