Just look at other companies.
Here's Meta as an example https://about.meta.com/giving-together/
They gave $7B to all sorts of random stuff like cat shelters
Pretty much every company has some stuff like this. Don't you see think it'd be weird if Amazon was the 1 company that doesnt?
Edit: Better article here that distinguishes between Meta's matching and donation from meta users https://about.fb.com/news/2022/11/fundraise-for-nonprofits-g....