Ask HN: What tools do you use on your blog in 2023?

Everything in your stack, i.e. Jekyll to build, DigitalOcean for servers, Mailchimp for email collection, Upwork for editors, Google Ads or Substack or Patreon to monetize, etc.

I'd like to build up my blog and eventually monetize it. I tried Mailchimp to collect emails (but I didn't post a ton and nobody signed up). Now I just have my RSS generated by Hugo, basically I'm "not paying attention to readers" but of course I'd like to grow the numbers. I know a lot of it is that I need to write more content, but I'm wondering if I'm missing some key tools that might help me too, like Medium publishing?

Interested in HN experiences and suggestions for the 2023 blogging era :)