I can't get my gf to use a Mac (she does it if she has to). It's just familiarity, there's no other reason. Macs have a million arbitrary and pointless differences to Windows due to their long history that are grains of sand in the eyes of someone who doesn't care about computers, they just get in the way and frustrate people.

I use Macs though and much prefer it. Apple still has a relatively disciplined and competent engineering org. Everything in Windows is kinda broken/unreliable and it seems to be getting worse over time. Their insistence on using C++ for everything even in 2023 is killing them - bugs like heap corruption in search services shouldn't be happening but stuff like that is everywhere. Windows 10 is indeed abandonware like the article asks, they only really improve 11 now.

Switching is a huge hassle, with uncertainty about whether things will actually be better or not, or if I will just hit different problems. Windows is actually excellent in many ways (see the tools I used to analyze this) so I would definitely be missing some things.

So, momentum plus uncertainty about whether other environments are actually better or just different. Plus my job.