I'm not a huge fan of the protocol but I do believe it will survive the crypto company.

I have been hearing about the protocol for at least 2 years but never heard of a crypto company.

I would say the name is rather unfortunate in the sense that any search will lead you first to the NASA program and zodiac signs.

When I click the link gemini://cities.yesterweb.org/ in my Safari browser, it launches an installed app I have named Gemini.