This was exactly where we were with tobacco in the 1950s. Ask a random person today if they think that efforts done to curb tobacco usage we're "good" they would probably say yes. We agree that glorifying tobacco consumption was bad. Attempts to brand tobacco as cool through figures as Joe Camel are viewed as stupid, we are much smarter and more enlightened now. Yet we don't apply the same critical lens to a Budweiser commerical where a guy pops open a bottle and is immediately surrounded by cool friends and beautiful women.