Almost everything is stock clocked past the point of diminishing returns right now. This Intel part looks to mostly be a downclocked version of existing 13900.
Look at the recent AMD 7900 vs 7900X. You can get 90-95% of the performance for far less power by just backing off the voltage and clocks a bit. (In their TDP terms going from 115w to 65w TDP, loses less than 5-10%)
Everyone's fighting for chart king/significant generational improvement number they can point to and missing the sweet spot on the efficiency curve, but you can bring it back yourself. I bet the 3080 still runs great at 50-100w less power limit/TDP depending on your use case and I doubt that will result in anywhere near a 1:1 perf/power reduction.
I also frame rate limit myself in a lot of games - I don't need my MMOs running at 160 fps, so many games I'm at 150-200 W. I still wish it was less, but that's much more reasonable than 400 W.
It's often even worse than that. There are plenty of cases where you can undervolt so far that you now have enough headroom in the power delivery and cooling to allow you to run at substantially higher clock speeds.
Edit: since it’s performance per watt is higher, if you’re capping frame rates then you can get less heat out of the 4090. Like I said, depends what you mean.
https://videocardz.com/newz/nvidia-geforce-rtx-4090-power-li...
It's more badly tuned, so it's more fixable.