Verisign Loses Prestige .Gov Contract to Cloudflare

"The deal is worth $7.2 million..."

I'd love to know more on the business-front for deals like this. Is that a yearly cost? What's the typical expectation for support for something like this?

This definitely isn't my realm of experience at all, so I don't even know if this is a big deal or not. The fact they noted the "bragging rights" makes this feel like a low cost.