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Comment by instakill | Hacker News Reader

Another bit of advice: Launch in Europe, where population density is much higher.

Agreed. According to my secret source (wiki-p) UK has 8x more people per mile than the US. Germany has 7x more. Total population of these two countries combined: 143,799,308. Get translated into French and Spanish and watch users roll in. Potentially.

EDIT: The copy on the site needs work.

. The expressions used (meet to your mood, break barriers, you in the driving seat) are either non-standard and odd, slowing down the reader, or cliche, losing meaning and impact.

. The punctuation is mixed - periods slow down readers, make them stop reading at times.

. You obviously get that you need to keep it short, but IMO you've picked the wrong words in a bunch of places.

And to couple these critical thoughts with the helpful - I'll offer to sit down with another copywriting colleague and go over the main points we see at no charge. This could increase conversion, but no guarantees.

Fantastic advice from you and Instakill, thank you. I had never even considered starting in another country besides the US. It definitely sounds like a starting place to seriously consider. I agree that the copy on the site needs to be redone- I actually had a copywriter do that, and even though it didntl completely feel right with us, we went along with it- after all, the copywriter (no names) was a highly sought after professional with a solid track record. Thank you for the kind offer to mention to your colleague, it would really be appreciated if you could do that. Even if it doesn't increase conversions, it's still worth a definite try. Please feel free to reach me by email if you need more information. Thanks

Heads up: a few days back I sent you a before/after doc which may have been filtered out by your inbox. I can resend elsewhere if you want - I used the address at the bottom of the Terms page.

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