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> Tax could help a lot but so could choice architecture, putting fatty / sugary foods out of reach and healthy alternatives at eye level could help alot

I dont like too much govt intervention. Taxing something into oblivion, and forbidding ads seems to me the most acceptable things a govt should be able to implement. Bit like smoking (as OP said).

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The thing is there is already company intervention in all this. Supermarkets charge money for the best shelf space. Companies put items with high sugar / fat /salt content on easy to reach items because they are more addictive and lead to further purchases.

The consumers are not making an informed choice but are being heavily influenced to do something that is bad for them.

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