What's the best CTA for my landing page?
When a user clicks on the CTA, they will go to the list of book summaries page where they can try out one book summary for free.
When a user clicks on the CTA, they will go to the list of book summaries page where they can try out one book summary for free.
Your CTA should speak to them, well the landing page content should, the CTA is to get them to take the next step in you funnel. What is the step they should be taking next?
Maybe the problem is requiring a sign up without any idea what the summary is like. What if you allow account free access to a sample, then made the CTA to sign up? Do more of your signups now convert to paying users? You might also try having a money back guarantee instead of free trial?
What are you optimizing for now vs what should you be optimizing for actually?
Try this…
Shrink hours into minutes with short, non-fiction book summaries.