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Sorry to hear about your bounce rate. But even though ADs do not correlate to more sales, your message / slogan / unique selling point is in the minds of prospects, and the purchases will be potentially delayed.

I'm only saying this because as a consumer, I bought stuff roughly a year later when I had the money, even after seeing the AD a year ago! ADs plant the seed, then sales naturally follow, albeit delayed.

May help if you say what kind of product/service you're offering?

I have found you can make a return with low value, impulse buys but it was hard work and sucked time away from other projects that would have been more profitable, such as basic content marketing.

There may be some value in long term brand recognition though, really depends how much spare cash you have to throw around I suppose?

My advice to you is don't throw your money away. Facebook ads are one big scam.

Do Facebook ads work for you?