Apple Card feels like a strategic failure from Goldman’s side. If it had come 5 years earlier, it may have had more adoption. But now cards with better benefits are easily obtainable elsewhere.
https://www.semafor.com/article/12/22/2022/goldmans-misadven...
> Goldman is now winding down its personal-loan business, called Marcus, for Goldman’s 19th-century founder, who peddled short-term loans to merchants along Manhattan’s wharfs. The firm will stop making new loans, Reuters previously reported and Semafor confirms, and is weighing a sale of the loans that remain on its books, people familiar with the matter said.
>It is also abandoning a plan to launch Marcus checking accounts, after four years of work and nearly $100 million dollars spent, people familiar with the matter sa