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I have an insurances company that addresses me (a customer) as ‘Mr 142,620’. I’m fine with calling their staff something similar.

I now have a vision of this conversation:

"How are you today, Mr. 142,620?"

"I'm fine, nameless, faceless script-reading CSR rep. How are you?"

:) I just see it as common curtesy to members of their own team. Then again, maybe I am just old school as a 49 year-old CTO.

Do you contact HR when HR offends you?

I was SA'd by the VP of HR at a previous company. I asked around, and apparently there is no one that can report that to except for HR, so in several companies HR can do anything they want.