Is “ever so trendy” a pejorative? Because the Ooni he mentions is amazing. Three of my brothers (two of them chefs) have them and they make a huge difference.

I’m sure there’s plenty sold to people who can’t make a decent pizza with or without them, but in the right hands they’re fantastic.

While I can’t think of any right now, there are parallels in other markets - great tools that many have diminishing returns depending on the operator. Maybe espresso machines?

Trendy? Nah, meeting pent up market demand of all the people who wanted a high-temp oven but not enough to build a janky one outside or spend thousands of dollars on a commercial one.

Granted, I haven't sprung for one yet, but it's probably just a matter of time. The price and/or inconvenience were the reasons I was holding out before, and they've solved those. I can't believe how cheap the options are now. I'd probably spend more building one of those crappy landscaping-block DIY ones, now, while before that was by far the more budget-friendly option.

According to the fine print, while the Atlantic has content marketing, it is marked by tags missing from this article. So almost certainly not.

With the blitz in anti-gas stove commentary this week, I wonder if there will be fallout for the home pizza oven market.