Tesla drops prices up to 20 percent in attempt to drive sales
arstechnica.com
arstechnica.com
In my personal bubble of young friends who are right around the age to buy their first EVs, Teslas are kind of cringey to own just because of Elon. Which sucks because Teslas do provide some good value still, especially with the supercharging network.
I drive an ICE Audi. I like the car, and it's zippy and smooth and fun to drive, but I'm not going to pretend there isn't an huge element of fashion to it. If Audi decided to lean into Nazism, it wouldn't be petty of me to ditch the Audi, just like I wouldn't wear a Fred Perry shirt.
If you think about it, the car you drive is one of the stronger social signals you send in American society.
Now that Elon is suddenly "uncool" with the never-grew-up after highschool crowd, a significant number of people who bought Teslas suddenly feel cringe. It's fun to watch this kind of idiocy play out and come full circle. Play stupid games win stupid prizes.
As if these fans really know who Elon is as a person anyways. ProTip: if you haven't actually met and interacted with a person, then you really know nothing about a person beyond hearsay. What's on the screen ain't real folks.
Blows my mind. This isn't a $200 pair of shoes. These are/were seriously expensive cars.
You don't think Elon tweeting: "My pronouns are Prosecute/Fauci" doesn't reveal something about his personality or his values?
Maintaining the public face of these people is a full time job.
None of the people in the media are really like what they show us on our screens. It's all entertainment. Much of it in the service of business interests, like Elon. Do his politics lean right? Sure why not. Does he also lean left? Probably. We're all not 1 dimensional. Getting us to "fill in the blank" and project our own ideas into their personality is how they hook you.
The public / promotional image caters the 1-D chess crowd.
The fact people let this stuff influence major purchase decisions like a car is endlessly entertaining to me.
The appeal of celebrity used to be mostly confined to teenage spheres, bored housewives, and old people. But now in the digital era having a public image has become a spectator sport, and we get emotionally caught up rooting for the team we've chosen. This is how they win people.
For the younger of you reading this, I'm letting you know it didn't use to be this way. Nobody cares much about what car you drive or why.
In this case Musk is influencing people to not buy a Tesla. Fully embracing nihilism doesn't make you sophisticated.
Here's how Musk wants you to think of him:
- Musk likes to call people paedophiles: https://www.theguardian.com/technology/2018/jul/15/elon-musk...
- Musk says Americans are complacent and entitled, but China rocks: https://www.cnbc.com/2020/07/31/tesla-ceo-elon-musk-china-ro...
- Musk continuously lies about full self-driving: https://jalopnik.com/elon-musk-promises-full-self-driving-ne...
- Musk recommends Ukraine submit to Russia: https://futurism.com/the-byte/russia-loves-elon-musk-now
https://www.theguardian.com/world/2022/oct/04/zelenskiy-hits...
- Musk recommends Taiwan submit to China: https://www.theguardian.com/technology/2022/oct/08/elon-musk...
- Musk wants to "Prosecute/Fauci" and now says he's going to release some kind of "Fauci Files" from Twitter: https://www.cbsnews.com/news/dr-anthony-fauci-responds-to-el...
- Musk called California's covid measures "fascist": https://www.cnbc.com/2020/04/29/elon-musk-slams-coronavirus-...
- Musk had Tesla praise Shanghai's covid measures and say that it "always strived to fulfil its epidemic prevention responsibilities and that it believed Shanghai's COVID-19 measures helped lay the foundation for the city's future development": https://www.reuters.com/business/autos-transportation/tesla-...
It's all grubby.
> For the younger of you reading this, I'm letting you know it didn't use to be this way.
No, it's always been this way. People are the same as they ever were.
Tesla's current problems aren't due to Elon being on the political outs with the woke in-crowd, but the fact the rest of the auto industry has largely caught up, and that the irrational bubble of hype around his products has finally burst. Combine with high interest rates and the other financial problems most companies are facing in 2023. That's the only explanation needed.
By the same token the whole world was talking about Osama Bin Laden on 9/12/2001, that must have been positive for him?
In reality there is bad publicity , because although even haters know your name , it would take a 1:1 face to face meeting to turn them into supporters and you will never be able to meet everyone
However, I don't feel the stereotype is completely fair. Plenty of people buy Teslas because they are committed to zero emissions, and Teslas have better range and a great charging network. (and avoiding dealerships is a nice advantage as well)
But the people who are really and truly committed to owning a Tesla because of the range and charging network don't have to go bragging to all their friends about how they bought a Tesla.
If they bought the car for it's range and charge network. It's all still there pretty much same as it was, the equation hasn't changed. Nothing for these people to feel cringe about.
On a side note: the people who paid $10k up front for FSD option probably feel a lot of well deserved cringe right now. My buddy bragged over 5 years ago about the package, I bet him it wouldn't be working in 5 years, I won the bet and he feels lousy about the purchase now. A sucker is born every minute.
Tesla just became one of the best selling cars in Europe (in Nov).
The new Harry Potter game just became one of the highest selling games on steam (and its not even out).
A lot of things that seem like a "big deal" online, don't even hit the radar of most people.
Still a ways to go it seems.
AFAIK, there are absolutely no rare earth minerals in lithium batteries used in vehicles. Perhaps I'm wrong?
For the reference, here are all of the rare earth metals:
Lanthanum: symbol Ln, atomic number 57
Cerium: symbol Ce, atomic number 58
Praseodymium: symbol Pr, atomic number 59
Neodymium: symbol Nd, atomic number 60
Promethium: symbol Pm, atomic number 61
Samarium: symbol Sm, atomic number 62
Europium: symbol Eu, atomic number 63
Gadolinium: symbol Gd, atomic number 64
Terbium: symbol Tb, atomic number 65
Dysprosium: symbol Dy, atomic number 66
Holmium: symbol Ho, atomic number 67
Erbium: symbol Er, atomic number 68
Thulium: symbol Tm, atomic number 69
Ytterbium: symbol Yb, atomic number 70
Lutetium: symbol Lu, atomic number 71From what I can gather, this move is very much in line with a decade of communication from the company so I'm not convinced it's as desperate a move as many headlines insinuate.
I could be wrong of course and either way the signal to the market is "we expect growth to slow down" which is seen as a disaster in our economic system no matter why it happens.
Most big box stores will honour price changes within x days of your purchase to alleviate this.
So if you can increase the number of people who participate in the early stage the technology will come down the learning curve faster, which is good for everyone (except the legacy producers, in the case of a replacement technology). In other words society can get a lot of leverage from the subsidy.
Of course that's the best case, and there are opportunities for regulatory capture etc.
I bought my first electric car around 2000 or 1999. No subsidies back then and the product was crappy. Tesla started selling subsidized cars that were adequate to enthusiasts, what, a decade later. The environment was different: not just the subsidies but technological infrastructure. You had to put up with the limitations of Tesla, but it was a viable product.
Now there are many more manufacturers of electric cars, mostly better than T. So T has to scramble (if they can, which I doubt, but whatever). So this case is a net positive, IMHO.
The fossil fuel industry propered due to extensive subsidies, and that was also a very good thing (among other things it cleaned up cities and saved the whales). But they should have been withdrawn long ago. That is an extreme example of regulatory capture.
As somebody who cares a lot about the damage that ICEs do, locally and globally, it's enormously frustrating how many people care more about obsessive hatred towards the rich than they care about the planet burning.
This has nothing to do with how much is in the purchaser's wallet, and shifts consumption back to ICEs on the margin.
I highly doubt the average Tesla owner (or luxury EV car, for that matter) is 1) so rich they buy it as a "collectible" and/or 2) don't drive it enough to justify subsidy
As it was, you engaged with the premise in a dismissive way, and then it became a conversation about dismissing the premise. You had these criticisms about how it still builds EV capacity and such, but you didn't express those, you just said, "no."
It takes two to tango.
You're free to express whatever however, but you expressed dissatisfaction with how the conversation went, so I was just offering my perspective on how that came to pass.
https://www.ilsole24ore.com/art/tesla-abbatte-listini-model-...