The thing is that webpages don’t ‘exist’ in the way most people mentally kind of think of them - as ‘documents on the file system of some computer’. And google is not an index over all those ‘documents’.
How search actually works is Google bots go out to a bunch of servers and ask them ‘hey, what kind of documents can you make?’, and the servers respond with dynamically generated lists of links to those ‘documents’, and google it requests them, and the server makes them and sends them to google, which indexes them so that later when someone searches the internet, google can send them to the same link, and the server can make the document again for them.
In an internet that works like this, using an LLM to generate documents that google indexes is a waste of everyone’s time.
This turns google into an index of the output of various LLM prompts that someone has run that they think someone might later search for.
This wastes everybody’s time.
An LLM outputted summary of every earnings report of every company doesn’t need to be pregenerated - we can make that later, at the time the customer asks the query ‘what was in the earnings report of Foocorp in Q4 2013?’
This breaks the ‘document-centric’ conceit of search; and that might not be a bad thing.