I mean yes, this should be the MO of a tenured professor, making large speculative bets, not hyper optimizing benchmarks
It took >20 years for it to be right.
Maybe we ought to give this one some time?
The failure mode of tenure is that the professor just rests on their past accomplishments and doesn't do anything. That's a risk the system takes. In this case though, Geoff Hinton is doing everything right: he's not only not sitting around doing nothing, he's actively trying to obsolete the paradigm he helped usher in, just in case there is a better option out there. I think that's admirable