This is exactly how we see it, in a lot of ways. We hope that we're creating value that wasn't there before (I think we are), and we would be very happy destroying stupid hiring rituals.
It's also the reason that we're not charing for it right now. We think it could be really big and important. We're going to see if we can get it there fast while breaking even.
If you weren't busy, we'd love to have you :).