> Cute names are a nightmare when a company has accumulated hundreds of quirkily named things that you have to memorize

Now imagine trying to navigate hundreds of things that are descriptively named wrong. The argument isn't between (A) cutesy names, and (B) accurate descriptive names. B is obviously better. But that's a fantasy world that doesn't exist. The argument is between A and (C) descriptive names that rot over time (quickly or slowly), which is actual reality.