> - If I want to join a new company, a technical blog or active developer advocates help me decide. I can get a sense of a company culture through what they chose to post and whom they hire for their advocate roles.

I'm curious about this, how does this help you figure out culture? Is it a "what's their priority" type of thing? Have you been wrong before? What the company communicated public was not the reality?

Personally I'm trying to become better at gauging this myself, and I've only ever been able to make a "culture" opinion during the interview process when I get to hang out and small talk with the actual devs I'd be working with.