The whole Cloud Native Landscape is full of BS like this: Kong, Skipper, Harbor, Calico, Helm, Linkerd, Flannel, you add the next 50 or so project that I forgotten. It makes the entire thing really complex to navigate, and impossible to talk to others about, because they may have plugged in some network you don't know, but you don't know that it's a network, because the name provides zero clues. Or there might be clues, if English is your native language, otherwise too bad.

It's this needless layer of jargon that doesn't help with the understand of the solution.

Sure, if there's a reasonable chance that your project becomes absolutely massive, then a unique name is a great idea. For internal project, don't be cute, just call the thing by its function. Your warehouse management system should just be "the WMS", not FluffoTron. Should it happen to take on new functionality, then either split that out in a separate project, or just rename the whole thing.