I work as a developer at a consulting company, and the consultants are constantly writing new scripts, Excel templates, and so on. Most are early career and get excited about having created something new, so they like using cute names. The practice has been to use a bird name.

So my life consists of bewildering sentences about how raven is old and busted but blue throat will handle this situation, especially if used in concert with agelaius and peregrine, and run on a greyhawk.

TFA is utterly wrong. A few things can perhaps stand the test of time and be worthy of a name, but use cute names sparingly. And, resist the urge to name something at all—it is far better to use umbrella terms inside an organization to avoid mass confusion by those that don’t need to have day-to-day knowledge of your software.