That said you gotta be _asleep_ to not see the tightening of the reins coming from these mega-companies sitting on fertile creative IP. Marvel Cinematic Universe only made — what? — $28B worldwide while making Rocket-fucking-Raccoon a household name. Games Workshop put the screws to content creators leading to the launch of Warhammer+ and r/grimdank is still hitting the front page of Reddit. Not to mention Uber-nerd Henry Cavill is hooking up with Amazon to bring 40K to streaming.
The strategy works and I suspect it's driven entirely by folks — all grown up and with deep pockets — thirsty to see their marginalized childhood hobbies hit the mainstream. I'm conflicted. As much as I want to say, "Fuck WotC. Fuck Games Workshop" there's visceral appeal in hoping for good Drizzt Do'Urden movie or the Drop Site Massacre becoming as much a cultural touchstone as the The Red Wedding.