French canadian here and same comment, ploum does not mean anything. Even plouf (for us).
And, yes, lot of spam is because this email was in multiple exposed account but I’ve received lot and lot of "fresh subscription/confirm your emails" where it was obvious people were simply writing whatever in a field.
https://nitter.lacontrevoie.fr/pic/orig/media%2FFm1yTf1aMAIC...
Ploum-ploum is only used in the south-east of France.