As far as consumer interest goes, the problem with Web3 is it sells the means rather than the end. Nobody cares if your Twitter/Substack/Spotify Web3 alternative is decentralised or you own your own data on the platform. To win it has to be immediately useful and/or better than alternatives.
Content generation AI is so obviously useful to the majority of people and it does not require an understanding of how it works in order to be impressed by it.