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If you're one of the 3-5 sites a user goes to everyday, you have a completely different set of rules from everyone else

Reddit didn't appear out of the ether as one of those sites. They built a user base like everyone else.

Reddit didn't appear out of the ether as one of those sites. They built a user base in a manner unlike everyone else.

FTFY.

Poor wording on my part. What I meant is that they too had to build a user base from nothing.