Thanks. So, we had a $100 credit from Google to use on adwords. That was interesting but not something that would work if we had to actually pay for it. In terms of other marketing, Apple gives you 50 download codes so we handed those out to local bike businesses & nonprofits.

Our experience is that people rarely redeem the download codes, but will often reciprocate kindness. Our biggest sales came when we gave some promo codes to a bike courier company, and they tweeted about the app to their 3,000 followers.

Aside from that we comment on some of our favorite cycling blogs with our url. That's it. Suggestions?

You're reading it. :)