The Slow Death of Surveillance Capitalism Has Begun
wired.com
wired.com
I've been saying this ever since I took some seminars on how the GDPR actually worked after it was passed (and before it came into effect). People, particularly in the SV tech bubble, laughed and said (and presumably thought) this was Cooke Banners 2.0.
It's not.
And in fact, almost all the GDPR banners now used are illegal, and as we can see, this will be enforced. It just takes time, because GDPR is a sensible law that aims for compliance, not for fines. So at first there will be notifications, information, smaller fines. But they will escalate until compliance is achieved.
And yes, as the title says, this is the end of Surveillance Capitalism. Good riddance.
But every site "tracks" its users. Logins are tracking.
Just offload the illegal stuff to rotating fallguys. WE didn't create the targeted ad, we just serve ads. THEY made the ad. HOW did they target it? We don't know, ask them.
Or, they analyze the legal corner cases until the exception becomes the garage door you drive a train through.
I applaud the GDPR and other legislation, but it won't last.
GDPR doesn’t care about the loopholes you think you found. They’re illusory, as companies are discovering.
Now they will continue to try, but as you can see with the FB case, they will continue to fail. This is the end of surveillance capitalism.
In this case featured seems to be the intended word indeed.
Good for megacorps who don't need targeting and can be pay less for ads.
Bad for small/niche advertisers who do need targeting.
Neutral for the vast majority of consumers who don't appear to care about tracking.
No concern at all about the adverse effects on democracies of the misuse of data?
Also you are assuming you can have 'same' service after banning targeting. That remains to be seen.
Also, you could consider disagreeing without being rude.
Once they have to stop they will have to actually put effort in making contextual advertising work. Imagine a local business sponsoring a related Facebook page. Or buying ads for declared interests.
It can work but the big parties don't want it to. Because they've invested billions in building their market advantage in targeted.
Once contextual advertising once again becomes the best option because targeted ads are banned, it will be worth the full price again.
Also, I think it will in fact work better. There's no point showing cosmetics ads on a tech site to a guy like me just because I bought eau de toilette last week. Really no point because I buy one bottle of the same stuff every few years. Any contextual ads that that site would have shown would have more relevance to me. Real world example.