If you look at their reports, they were profitable in 2019 and 2020. 2021 would have been profitable except for a one-time lawsuit payment, and there’s no reason to believe that trend was suddenly going to change.
I don’t have inside information but considering how the acquisition reportedly started deterring ad buys almost as soon as it was announced, it’s very easy to imagine that they were in fact losing money in November but would not have been had the deal never happened.
Operating profit and stock share price are two different things.