SV Angel, Founder Collective put $850K In Customer Retention SaaS Custora

techcrunch.com

52 points·pospischil··7 comments

Congrats!

I love these guys. Custora validated Campusfood's customer lifetime value. Without this service to validate our internal data we probably wouldn't have gotten as high an acquisition price from GrubHub.

Note: we also did CLV analysis using an outside accounting firm and it took them 3 weeks to come up with pretty much the same number. But, it cost more and gave us no actionable insight into our users.

Thanks for the kind words!

CLV is a big part of our platform - we run a lot of analysis on the individual customer level. We use probability modeling to calculate accurate CLV numbers, and we do a lot individual-level analysis to detect when high-value customers start fading away.

If Custora guys are here, it seems like when I submit the form, the form just reloads. It's either not working or you're missing a confirmation msg.

Really want to give it a ride!

Sorry about that -- things seem to be working over here, maybe a browser issue?

Can you contact me directly at jon at custora? I'll make sure we received your request, and figure out what's causing the issue.

That's awesome news!

Learning about Custora just now - would it be a good fit for a SaaS business?

We're working with a couple SaaS companies right now to get a feel for how to best apply our platform in that setting. If you're interested in chatting about your SaaS product, email us at info at custora - happy to chat!

Grats guys! Can't wait to poke around.

Reply on news.ycombinator.com