1) access to way more data than what ChatGPT was trained on
2) access to data freshness through their crawlers
3) knowledge graph for a source of truth https://blog.google/products/search/about-knowledge-graph-an...
4) their own large language model LaMDA, that is apparently so good it convinced a senior AI researcher that it was sentient https://blog.google/technology/ai/lamda/ https://www.engadget.com/blake-lemoide-fired-google-lamda-se...
5) researchers that invented Transformers that GPT is modeled after https://ai.googleblog.com/2017/08/transformer-novel-neural-n...
6) Ray Kurzweil leading the Google Brain team with a mission to make computers understand natural language https://en.wikipedia.org/wiki/Ray_Kurzweil
Google pioneered this space. They also happen to already have an Assistant that is on billions of devices...