Back in the 486 days you wouldn't be keeping, in RAM, data about every single human on earth (let's take "every single human on earth" as the maximum number of humans we'll offer our services to with on our hypothetical server). Nowadays keeping in RAM, say, the GPS coordinates of every single human on earth (if we had a mean to fetch the data) is doable. On my desktop. In RAM.
I still don't know what the implications are.
But I can keep the coordinates of every single humans on earth in my desktop's RAM.
Let that sink in.
P.S: no need to nitpick if it's actually doable on my desktop today. That's not the point. If it's not doable today, it'll be doable tomorrow.