ChatGPT will flood the internet with articles like how SEO was used to hack search. It might not replace search engine, but search results will becomes even more irrelevant.
Q. Find me the best italian restaurant in New York. A. It's likely subjective - let's just sell it to the highest bidder.
Q. How to improve mental health? A. Give a reasonably good answer and probably mention: some say a solar lamp is good in winter months, there's a good one:
I somehow feel like people can be easily baited into buying something when you mix good, useful information with ads. Kind of like how reputed youtubers/niche influencers do product placement and make referral money.
All of this kind of makes SEO obsolete as ChatGPT ads might end up having more conversions than regular Google ads.
There's "precedents", tho. MidJourney, the art AI, trained Stable Diffusion over favorites generations of their community, making it a "fine tuned Mid-Stable Diffusion" that was quite amazing (that was the --beta and --betap flags a couple of months ago there).
It can be bad, but it can also be great.
We already see it with recipes - there are all the god-awful sites that have 1000 words of fluff before you get to the recipe, because that's what you need for SEO purposes. GPT is really good at creating that kind of useless fluff, but it also obfuscates the need for it, because it'll just give you the recipe you want without the need to go to a website at all.