Packaging is like insurance, because it’s usually not needed but it’s required to be used 100% in order to mitigate infrequent events like dropping a package. Most packaging is close to optimized for cost and protection of the contents relative to their value, think Pringles cans. An iPhone or MacBook is a $1000-3000 computer, $10-100 in packaging is normal for that sort of product. If I buy a heavy machine from Europe it’s going to cost 10% of that machine just to crate it and another 10-15% for shipping oversea. I don’t complain about that cost because I know it keeps my investment intact during transit or storage.