I feel like it's easy to get swept up in the hype and forget that the "meta" aspects of a voice are still meaningful
> * Video game characters will speak lines generated on-the-fly depending on in-game context, instead of lines pre-recorded by voice actors. Game makers can train LLMs to generate lines of dialogue for different characters given the state of the game, and have the characters speak those lines.
We already have incredibly cheap voice acting relative to what products cost to develop. Yet companies willingly pay much much more for people who aren't even particularly good at voice acting, just for the star appeal.
You can't copyright a voice, but celebs do have use of their voices for commercial gain protected by the right to publicity: https://www.inta.org/topics/right-of-publicity
> * Spammers and criminals will start using familiar voices to con targets ("listen, I've been kidnapped while on vacation; please send the money now"). Sooner or later, dark-web hackers are going to harvest samples from everyone's shared video and audio clips at scale.
This still relies on vulnerable people since you didn't actually kidnap them and so you don't have a believable context for it if someone digs.
In that way we already have "good enough" faking, and even if we had perfect fakes scammers wouldn't want to do that: you're much better off using poorly done fakes and having vulnerable people self-filter if they still fall for it (similar to spam emails intentionally using awful grammar and spelling
> Videofakes are going to get a lot more realistic and interesting, with faked characters speaking just like the real ones. Famous actors and public figures
Similar to the kidnapping example, you'd get less impact jumping to the level of a deepfake because you don't have a real chain of custody, you've given a concrete piece of evidence to be rebuked, etc.
I've mentioned before, we live in a world where you can register americasrealnews23914.com, make up a completely baseless article about how <insert politician> admitted COVID is a hoax meant to enable a new world order, and gain traction with no real opposition since your claim is so outlandish that only the vulnerable population you're targeting will actually pay any attention to it.
By being so much worse than perfect, you end up with a much more effective result