I can see a lot of potential here as an alternative for people like me who don't have or want social media accounts. Sometimes I do want to share a profile with people without linking to my business website. But managing a separate domain / server / registration / email / etc. for that purpose hasn't seemed worth it. $20 a year is pretty reasonable.

I think the one thing that would stop me from taking up on a service like this would be the "omg.lol" - it's just a little too off-brand for a guy who wears all black and hates texting. But I can see how a lot of people might be into it.