Yes the hype cycle has had gasoline poured on it (to mix metaphors). AI hype already came and went and it seemed like we were settling in to the "plateau of productivity" where we'd get some post hype applications. Now all that's been blown up and we're right back to the overblown "it's the next electricity" stuff. I think expectations are going to get deflated a lot faster this time, given how quick the rise was.
I mean, doesn't being a Bing feature pretty much speak for itself