At the price point and unique function, the first thing I compared these to are Yeezys, Balenciaga sneakers, and rare Jordan colorways. I think if that if the sneaker status culture accepts these (not saying they will) then the company will have a real chance at breaking into the consumer shoe market (not sure that's their goal?).
Alternatively, I'm wondering who's walking around all day in their job function and if there is some type of ROI on equipping them with shoes like these.