I work with Pat and kicked around some title ideas with him yesterday. It's interesting to see a title that he created out of a sense of fun and excitement being perceived as linkbait. I can see why that perception would arise, but I hope people think of him as a good writer trying to have fun rather than some dude writing linkbait titles trying to get attention.

Some other title ideas:

* 23 characters ought to be enough for anybody

* 23: How Twitter could have solved their ruby scaling problem