People that live nearby city center prefer them, get a few more KM radius away and sunddenly cycling to city center is no longer so much fun.
The fact that some US urban areas are less dense and more car dependent than most European urban areas is at least in part due to the reasons I mentioned already. Obviously people who live in rural areas will need and prefer cars but my point is that it is hard to say "Americans prefer cars" when most Americans have never had the opportunity to live somewhere where they don't need a car.