I'm not saying he shouldn't outsource his videos. What I'm saying is that this looks more like a professionally made commercial (advertising his personal brand). I'm pretty sure it cost O(hours) of his time (consider even getting to the set - you can see this is a professional set, so probably in some studio; I also doubt this was done in one take given how there are other actors around including the skating Santa Clauses). All in all, it really feels artificial and dishonest. What kind of person would even come up with idea of creating such a video in the first place?