Yeah, it reminds me of the following quote: "The desire to be a politician should bar you for life from ever becoming one."

I would have a hard time trusting anybody whose primary identity is "life-coach".

But I don't think I have any problem with people who do it for fun or good ol' fashion compassion :)

I think the term just applies the usual formula "<x> coach" (e.g. "football coach", "tennis coach") to a broad topic: x=life. Personally, I don't think there is a problem with that etymology.

Some people are bad at making clear their goals, their limits and organising their life around it -- enter life coach. Having said that I think the field is full of imposters who should but don't consume the services they advocate. There is also a lack of empirical basis to the training and certification programmes available for life coaches, leaving the space pretty bullshitty for consumers.

Yeah me too but I think there are as many "valid use cases" as there are quality "life coaches" - but I personally assume that's about 20% of total life coaches. The main thing I don't like is it seems like life coaches are selling a bit of a cult of personality. I'm unsure how life coaching differs from professional counseling or similar

edit: couple words

While i may agree with you, generalisations of sorts are incorrect.

What about pastor or shaman?

Life coach industry is full of scammers.