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Wasn't this promoted from the very top? Marc Benioff's fetishization of Hawaiian culture and the whole Ohana thing. They only slowed down with it a few years ago. But they were always awkwardly promoting a prosocial conscious image.

https://www.thedailybeast.com/salesforce-is-ditching-its-awk...

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Yes it was absolutely promoted from the top. There was a meditation room in Salesforce tower as well as regional headquarters. We had meditation experts and monks (remember Gavin Belson's spiritual friend from Silicon Valley?) join all hands meetings. During pandemic there were biweekly wellness hours on EVERYONE's calendar where people could optionally do guided meditation for a couple of hours. Just last year I saw they announced some wellness ranch. Probably a five star holiday resort for employees I guess. (I wasn't employee then so just guessing). Employees were required to put in VTO hours every year. VTO goals were part of many team's V2MOM (just google this acronym for details). I am not sure if Salesforce bean counters considered ROI due to this PR branding when it was strictly enforced, nevertheless it wasn't contributing to improvement in quality of products, innovation, customer's experience and revenues.

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