EDIT: I see from the comments I wasn't adequately clear: yes, I get the notification but it's hardly a "block" as the the comment I was replying to said. It is by design trivial to bypass.
https://support.apple.com/en-au/guide/security/sec5599b66df/...
This is separate from the 30% App Store commission.
For example, try installing librewolf via homebrew.
> If you try to open an app that isn’t registered with Apple by an identified developer, you get a warning dialog.
In Chrome, it's even more complicated. You have to click the very small "More/Advanced Settings" text which doesn't even really look like a button. After that, a button allowing you to proceed appears, but upon clicking you are given a very scary warning.
Otherwise the OS entirely refuses to open the app with no bypass button or hint as to how to get around it, while implying "security issues" and "untrustworthiness"
So unless you know Apple's secret knock, it's functionally blocked.
Unless, of course, you use a dowmload method that won't set the quarantine bit on MacOSX. wget, for instance. Gatekeeper can go sod itself.
That's way over the top.
All you have to do it right click on the app and select 'open' from the pop-up menu.
And it's not like there aren't thousands of articles available via the google machine to explain how to do this.
It's just a minor speed bump to prevent unaware but vulnerable users from shooting themselves in the foot.
you'd see how many times I've seen users blocked with the "default" dialog you get on first download when things are correctly signed and notarized ... and let's not even talk about the one you get when notarization failed or it's not signed, elderly users really don't know that they have to right-click