Ask HN: Is there a name for the 'web shortcut' services? (tinyurl, tinypaste, cli.gs, etc)

I think they are referred to by there services. Like tinyurl is a tinyurl. But if you wanted to coin plink I'll support it! Only 1,499,999,999 internet users to go

Yes; but what would you call the industry as a whole, do you think?

(just found this) lifehacker is calling them "url shrinkers" - http://str8.to/best-url-shrinkers.

call em plinks <-- cause it's cute

short for hop-links maybe?

how about urlets (not sure how one would pronounce that)

ooh i like that one too!