HBO Max Removes 256 ‘Looney Tunes’ Shorts, Three Seasons of ‘The Flintstones’
variety.com
variety.com
In fact none of those pay2streamNotOwn services are attractive. Back to piracy for me. At least I can watch what I like when I like, don't have to be online to do so, can copy everywhere.
You can't say "I watched this" (perhaps elsewhere) and mark an episode watched. Frustratingly, if you accidentally play two seconds of an old episode it insists that you need to watch it for auto-selection to work.
You can't mark an episode as "go back here and forget I watched from here onwards in the series so I can rewatch" - useful if you want to review again, or if you fell asleep in front of the TV.
I don't know how they leave these things out.
As far as content, I still find things to watch on HBO Max. White Lotus is interesting.
This isn't abandoned art.
> The “Looney Tunes” and “Flintstones” content was licensed to HBO Max from Warner Bros. under an intra-company deal. Those licensing agreements expired at the end of 2022 and HBO Max did not renew them, as it seeks to reduce content expenses.
Warner doesn't seem to be abandoning those episodes.
Unless they're going to "rent out" their valuable properties to other streaming services, and only keep the dregs on HBO Max?
Under AT&T, the whole idea was to keep basically everything created or owned by Warner Bros. under the HBO Max brand, no matter how much more they could be making if they licensed Friends or Big Bang Theory or whatever to Netflix or Disney or Apple or whoever. Because they saw that as an incentive to get subscribers.
Now that subscriber growth has largely flattened (at least in the US), they are rethinking that idea for properties that don't bring them a lot of subscribers or that don't have a lot of views.
Other streamers probably have zero interest in picking most of this stuff up because they have all gone all-in on producing all of their content in-house and have their own budget struggles, but they could do international licensing or license to FAST (free ad supported streaming television) services in a roll-up. Or they could just not have the content on streaming if they are going to have to pay for it. Vault it up. Which is a real shame, of course, but this is why some of us have continued to buy physical media or iTunes downloads.
It sounds like a good idea to me but I don’t see it having any chance of it happening.
I'd just define it as "not making property available for licensing or purchase for X amount of time" or make them subject to lawsuits for not making good faith efforts to license or sell the property. Seems tractable to me, just not necessarily something easily defined in a HN thread.
If the original rights-holder doesn't want to sell, or is intentionally obtuse (i. e. making obvious bad-faith offers), you'd be able to buy a license from the state and the rightsholder can claim the funds from the licensing board.
The pricing would be intended to be "convenience store pricing"-- too expensive to be a good choice most of the time, but when nothing else is available, (or you want something otherwise unobtainable, like a wide-scale blanket license over a large set of content), it's still a better deal than having to go without.
HBO basically missed the market target (me).
These were probably just very low viewership while being very culturally relevant. People care that they’re gone but not so much that they’d actually watch.
People will pay to have content available even though they have no time to actually watch it.
At a previous analytics job we were working for our client, one of the larger streaming platforms as were trying to quantify value, and more importantly attribution.
Attribution was huge and was still being worked out by the data scientists and then re-worked by marketing C-Levels at the platform. By the time I left, If you signed up for the service and immediately watched "Big Movie" as your first watch, or you finished >50% of "Big Movie" within the first of signup then "Big Movie" was the attributed thing that got you in.
This helped drive decisions (or helped "justify" in retrospect) for day-and-date movies (play on the platform + in theaters same-day), or to take what would have been a theatrical and put it only on streaming.
The deep weird, interesting part of this negotiation is that it is happening "inside the same house": the incoming new management of HBO Max coming from Discovery have made it clear they are looking to cut a lot of costs and care a lot more about that than the value of the content they are cutting, while presumably the old guard still left at Warner Brothers are negotiating for the value of their more expensive to produce (compared to Discovery's niches) content.
From the outside we don't have a lot of details of these negotiations, including whether or not this was highly viewed content on HBO Max. We just see Warner Brothers Discovery punching themselves in infighting, and it is very odd and kind of interesting from this distance.
For this, they probably figure it contributes zero subscribers and they could instead put it on a free services with ads and get incremental revenue. They are launching an ad based service.