It's amusing how nobody is really even trying to level up with US in soft power. China and India's soft power are multitudes less than Korea (k-pop, k-drama, k-beauty), Japan (anime, tech), and Mexico (music).
I can tell you haven't heard of ip man.
China is investing a lot in Confucius institutes and their own films as well. We'll see more after they wake up from the zero Covid stupor soon.