Usually the argument pro-digital social networks is that it's just the same as before: the same happened to radio, TV, etc. But is it really the same? Did we ever had such an immediate, quantified, ubiquitous, and global feedback mechanism that kept us constantly aware (and self-conscious) of every single thing we say or do? Is it really natural to micro-manage your life based on the amount of likes you are going to get from people who are (more often than not) not even a part of your life? They say that a metric stops being useful when it becomes the goal, and I feel like we reached the ultimate instance of that problem.