In a way, where this is all ending up could be called "A War On (Anonymous) Chitchat"

In any set of human interactions, it's common for folks to run on autopilot. This is the normal background noise of our lives. But with widespread publishing and bots, this background noise has been weaponized.

No matter how it shakes out, we're going to have to sort out comms with people we know are human (and may want to continue a relationship with) from comms created by AI. I don't see any way of getting around that.